The hotly anticipated Jay Chou The Era 2010 World Tour took off at the Taipei Arena on June 11. It was Jay's first world tour in three years, and his first concert at the symbolic venue. Add to it the fact that he has released 10 albums that pushed the boundaries of Mando-pop time and again since his debut 10 years ago, Jay had every reason to make his latest show the most spectacular live concert experience ever.
Costing close to NTD100 million, the Taipei concerts employed pioneering technologies to create extravagant stage effects never seen before, such as the dazzling 360-degree 3D images projected onto thin air. The stunning sets took "futuristic spaceship" as the core design concept, with some medieval elements thrown in for contrast. Of course, the visual aspect only served as the setting to Jay's music masterpieces. The set list was constructed as a retrospective as the pop genius performed a selection of hits from all of his albums up to The Era, touching and mesmerizing his audiences like no one else could.