Essential textbook for Business Administration, Economics, MBA, and Management students. Published by Pearson (International Edition), this book covers key concepts in demand analysis, forecasting, market structures, pricing strategies, and managerial decision-making.
Inside: Very clean interior. Highlighting/writing is minimal to none, with crisp text, diagrams, and end-of-chapter practice questions.
Outside: Normal cover shelf wear along the spine and edges; cover is intact with original gloss finish.