A marketing executive plans, implements, and manages marketing campaigns to promote a company's products, services, or brand.
They work to increase sales, build customer loyalty, and drive brand awareness.
1) Responsibilities
Develop marketing plans
Create and implement marketing plans for online, offline, and social media
Manage marketing campaigns
Evaluate the effectiveness of campaigns and make adjustments to improve results
Create marketing materials
Write copy, design graphics, and produce videos, presentations, and newsletters
Manage social media
Create and share content on social media platforms, and engage with the target audience
Conduct market research
Use focus groups and questionnaires to understand customer needs and market trends
Build relationships
Work with internal and external stakeholders, including sales, creative agencies, and suppliers
Manage advertising
Source advertising opportunities, place ads, and manage advertising schedules
Manage the brand
Maintain and update the company's brand, and ensure it's consistent across all marketing initiatives
Analyze sales
Monitor sales performance and metrics, and identify opportunities for improvement
2) Skills
a) Creativity, resourcefulness, and adaptability
b) Strong communication and interpersonal skills
c) Attention to detail and organizational skills
d) Writing, design, and video editing skills
e) Knowledge of IT, including social media