Principles of Marketing 15th Edition

ISBN: 978Show contact number
Pub: Pearson
Author: Philip Kotler, Gary Armstrong
Year: 2014
Stock: 1

Note: The book is an old stock, please expect few defects. Kindly chat to request to see the condition of the book.

This Global Edition has been edited to include enhancements making it more relevant to students outside the United States. Now in the fifteenth edition, Principles of Marketing presents fundanental marketing information in a comprehensive format, organized around an innovative customer-value framework. Kotler and Armstrong uses globally applicable examples throughout the text, including Al Jazeera's expanding business portfolio, customer relationship management at Vodafone and targeting the right market at AirAsia.