Vintage Book 22 Immutable Laws of Marketing. Al Ries & Jack Trout, world's most successful marketing strategists. Many examples were mentioned, e.g. IBM, General Motors, Coca-Cola, Donald Trump, Gillette, Xerox, Pepsi-Cola, Mercedes, BMW, Toyota, Honda, Volvo, VW Beetle, Federal Express, DHL,....many more. Good reference and collectible book.
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