Marketing Management

Essential textbook for Business, Marketing, and MBA students. This specific "Asian Perspective" regional edition is widely prescribed by universities (NUS, NTU, SMU, Taylor's, Sunway, etc.) for its localized case studies and frameworks.
Book Details:
Title: Marketing Management: An Asian Perspective (Fifth Edition)
Authors: Philip Kotler, Kevin Lane Keller, Swee Hoon Ang, Siew Meng Leong, Chin Tiong Tan
Publisher: Pearson / Prentice Hall
ISBN-13: 978-981-06-7993-4
✨ Condition: 8.5/10 (Excellent Internal Condition)
Inside: 100% clean and pristine. Zero handwriting, no highlighter marks, no notes in the margins, and no folded pages. Binding is very tight and text blocks are crisp.
Outside: Light superficial shelf wear/creasing on the softcover edges and back. Overall highly presentable.