1. Assist in planning, executing, and monitoring digital marketing campaigns across various online platforms to increase brand awareness, engagement, lead generation, and auction participation.
2. Manage and maintain the company's digital channels, including social media platforms and website content, by creating, scheduling, and publishing engaging marketing materials such as posts, graphics, videos, articles, property listings, auction announcements, email campaigns, and promotional content.
3. Develop and produce marketing and communication materials, including brochures, auction catalogues, newsletters, press releases, corporate presentations, and event collateral, while ensuring consistent brand messaging across all communication channels.
4. Support SEO, SEM, email marketing, and other digital initiatives to improve online visibility, website traffic, and marketing performance.
5. Manage bidder and buyer databases, including data extraction, segmentation, profiling, and targeted marketing activities to improve customer engagement, lead generation, and conversion rates.
6. Monitor and respond to online inquiries, social media interactions, customer feedback, and prospect follow-ups through various communication channels, including WhatsApp and email.
7. Review and analyze property listings, identify marketable opportunities, prepare sales recommendations, and support auction and open market sales activities.
8. Conduct market research, competitor analysis, and industry monitoring to identify market trends, auction activities, pricing strategies, and business opportunities, and prepare relevant analytical reports.
9. Prepare and compile reports, presentations, sales performance data, demand analysis, and other business reports for management, financial institutions, and business development purposes.
10. Coordinate with internal stakeholders, including valuers, auctioneers, and business development teams, as well as external agencies, vendors, designers, and photographers to execute marketing initiatives effectively.
11. Support the planning, promotion, and execution of property launches, roadshows, exhibitions, auctions, and other corporate events to maximize visibility, participation, and business opportunities.
12. Assist in media relations, publicity activities, and corporate communications to strengthen brand reputation and maintain the company's professional image